Subs instead of small sandwiches: MEDIA 1 wins Subway as a new client
December 2nd, 2014

From now on MEDIA 1 focuses on fresh sandwiches. In a two-stage pitch, made up of a presentation and subsequent specific task assignment, the brand media agency left behind well-known competitors and convinced the international franchise business of its skill set.

The famous subs restaurant Subway is, measured by the number of restaurants, the worlds’ largest restaurant chain. The Subway brand has been established for a couple of years in Austria and so far counts 22 restaurants. Since the delicious subs are hugely popular, the number of restaurants in the country is rapidly growing. Subway has ambitious goals for the future and is looking to increase the number of locations over the next years by 50%. MEDIA 1 will now support this effort and further the positioning in Austria.

Gordon Faehnrich, Head of Marketing DACH Subway: “MEDIA 1 best understood our brand and our challenges in Austria and developed convincing approaches to also get Austrians excited about Subways.”

Joachim Kruegel, Agency Manager MEDIA 1: “We are thrilled about winning Subway, since the brand is particularly exciting and the challenges to make the brand more appealing to Austrians are particularly interesting.”