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New Business September 3rd, 2014

Schwedenbomben, a unique ‘traditional product in confectioners’ quality’, have been saved and will remain a fixed part of Austria’s confectionary culture. Demner, Merlicek & Bergmann and Media 1 prevailed in the pitch presentation staged by Schwedenbomben owner Heidi Chocolates, and won against reputable agencies.

The presentation included an integrated strategy, as well as campaign planning – from brand positioning, creation to the implementation of optimized media. Demner, Merlicek & Bergmann and Media 1 have worked on this project together from the beginning.
The new campaign for the brand profile of Schwedenbomben launches in fall.
Gerhard Schaller, CEO of Heidi Chocolat AG Niemetz Schwedenbomben Niederlassung Österreich: ‘We go above and beyond in the production and distribution to ensure the availability of the popular Schwedenbomben. In the future we want to support this Austrian traditional brand with advertising as well. This way Austria’s most popular chocolate foam kiss can provide great atmosphere via radio and TV.’

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